Best Buy Walking the Social Media Walk

I recently stumbled across (OK, it was Tweeted earlier this week by @JasonFalls) a job listing for a Sr. Manager – Emerging Media Marketing at big box retailer Best Buy. It’s your standard job listing that calls for everything you might expect to see from a corporate giant looking for a Sr. Marketer:

• Strategic Planning
• Project and Program Execution
• People Leadership

What’s interesting is when you get all the way to the bottom of the page and see the Preferred Qualifications:

• Graduate degree
• 250 plus followers on Twitter

An advanced degree for a senior management position is nothing new, but Twitter? It seems Best Buy is looking for their own Scott Monty, and that’s smart. Social Media is a fast developing area with massive potential…for those who understand it. This one bullet point on a job description shows that Best Buy at least understands they need a candidate who is immersed in the channel and understands how it works. In other words, they want someone who can walk the social media walk.