Measuring Twitter to Understand Personas
Do you know the psychological profile that your trail of tweets tells about you? TweetPsych just may be able to tell you. Another new entrant into the ever expanding world of Twitter measurement tools,TweetPsych is uniquley different in that it seeks to provide a psychological profile of a person through deep linguistic analysis of their tweets. I'm always looking for tools that can provide insight into people's mindset and provide data that helps to build a more accurate persona, TweetPsych is a facinating discovery. It will be interesting to see how it evolves over time.
Here's what I just learned about myself (although it would help if I had more tweets for the tool to analyze!)
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Furthermore tools like TweetPsych hold great promise for helping us (as marketers) better understand the people we want to interact with through Twitter, thus providing insight to fuel content and related marketing strategy decisions. Very cool stuff.
Thanks to Avinash for blogging about this and other new Twitter measurement tools recently.
Comments
beg to differ
tools like this are just parlor games until someone actually does some verification of the data. An algorithm is just someone's opinion expressed in an equation, until and unless someone actually tests it. So do you really talk frequently about the past. Or do you just use the past tense alot ? Are you really agreeable, or are you tweets just lacking certain words.
Not to be lacking in agreeable words myself, I just have to wonder on what basis you find stuff like this accurate?
I'm more interested in the concept than current data accuracy
Hey Katie,
Thanks and I agree with your comment. At the moment I'm really not sure about the accuracy of the data this tool produces, and frankly I'm not all that concerned as I'm not relying on it for anything, yet. The tool itself is still in beta. But ultimately for me it's really the concept of what the tool is trying to do as opposed to the here and now accuracy that is most interesting. I guess it's safe to say that for me this is more of a looking down the road idea than something I'd recommend people rely on for critical decisions quite yet.
PS - By the way, I do think that I'm pretty agreeable most of the time, so maybe it's at least somewhat correct! : )
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